Sample project, fictional brand. A portfolio demo by Vintora Studio. Thornwick, its products, prices and images are made up.
Beard oil + balm starter kit

Tame the itch. Keep the beard.

Beard oil for the skin underneath, balm to hold the shape, and a pearwood comb to spread both. Five minutes in the morning, and no more scratching all day.

Get the Starter Kit
$39$52 bought separatelyFree US shipping
  • 30-day guarantee, even if you've opened it
  • 8 ingredients, every one listed on this page
  • New: Foil Shaver for clean cheek and neck lines. See it or get both for $79
Thornwick beard oil bottle, balm tin and pearwood comb on a wooden table (concept render)
Morning routine5 minutes
Concept render
3 stepsOil, comb, balm
Cedar & orangeEssential oils only, fades by noon
Not greasySoaks in within a minute
Free shippingAnywhere in the US
The problem

Your beard isn't the problem. The skin under it is.

Most beard itch starts underneath. Hair pulls moisture away from your face, the skin dries out, and you end up scratching.

  1. 01

    Itch and flakes

    Dry skin under the beard flakes onto your shirt, and soap and hot showers make it worse.

  2. 02

    Wiry ends that won't sit down

    The beard looks fuller in the mirror than it feels. By lunchtime it's pointing in every direction.

  3. 03

    Products that feel like grease

    Heavy oils sit on top, shine under lights and smell like a car air freshener for hours.

The fix: look after the skin first, then the hair.Oil goes on the skin, balm goes on the hair, and the comb spreads both evenly. That's the whole kit.
What changes

Five minutes, then forget about it

No 10-step routine. Three things you can do half awake, before coffee.

Thornwick beard oil and balm on a bathroom shelf in morning light, next to a coffee mug and a folded towel (concept render)

Small enough to live by the sink

A 1 fl oz bottle and a 2 oz tin. Both fit in a carry-on, and the oil is under the TSA liquids limit.

Calmer skin underneath

Jojoba and argan oil help keep the skin under your beard from drying out.

Softer to the touch

Conditioned hair feels softer and is less scratchy for anyone who gets close.

Holds its shape

A light beeswax hold keeps stray ends down without looking stiff or wet.

A scent that stays quiet

Cedar and sweet orange from essential oils. Noticeable when you put it on, gone by midday.

Soaks in fast

Lighter oils absorb in about a minute, so your collar and pillow stay clean.

The routine

Three steps, every morning

  1. About 1 minute

    Oil the skin

    After a shower, warm 3 to 5 drops in your palms and work them down to the skin, not just the surface.

  2. About 1 minute

    Comb it through

    Use the wide teeth of the pearwood comb first, then the fine teeth, to spread the oil from root to tip.

  3. About 2 minutes

    Balm to shape

    Scrape a fingernail's worth of balm, warm it between your fingers and smooth it over, shaping as you go.

What's in the kit

Everything you need, nothing you don't

Flat lay of the Thornwick Starter Kit contents, numbered 1 to 5 (concept render)Concept render
  1. Beard Oil, 1 fl ozAmber glass bottle with a dropper
  2. Beard Balm, 2 ozLight hold, in a screw-top tin
  3. Pearwood combWide and fine teeth, hand-finished
  4. Quick-start cardThe 3-step routine and how much to use
  5. Kraft gift boxRecyclable packaging, ready to give
Thornwick Foil Shaver standing upright on a wooden table, matte charcoal with an amber ring and a T-shaped foil head (concept render)
Charges byUSB-C
Concept render
New: the Foil Shaver

Keep the beard. Sharpen the edges.

A compact foil shaver for the cheek line, the neckline and the stubble days in between. It stands on the shelf next to your kit and charges from a USB-C cable.

  • T-shaped headThe wide head reaches under the jaw and along the cheek without twisting your wrist.
  • Foil between blade and skinThe cutter moves behind a thin perforated foil, so it never touches your face directly.
  • One button, clear lightsPress to start, press to stop. Small LED icons show battery, travel lock and when to rinse.
  • Wet or dry, waterproofUse it dry in a hurry or with gel in the shower, then rinse the head under the tap.
  • USB-C quick chargePlugs into the same kind of cable as most phones. A short top-up covers a quick shave.
  • Stands up on its ownA flat base, so it lives on the shelf instead of rolling around in a drawer.

In the box: Foil Shaver, protective cap, USB-C cable and cleaning brush.

Pairs with the kit. Shave the edges, then oil and balm what's left. Get both for $79 and save $9.See the bundle

Fictional product written for a portfolio demo. A real brand would publish its own run time, charge time and waterproof rating here.

Ingredients

Eight ingredients. All of them right here.

No long chemical list to decode. Here's everything in the bottle and the tin, and what each one does.

Beard Oil 1 fl oz / 30 ml

Jojoba seed oil
Close to the skin's own oils, so it absorbs without a greasy film
Argan kernel oil
Conditions coarse hair and helps soften the ends
Sunflower seed oil
A light carrier oil that keeps the blend thin
Vitamin E (tocopherol)
Keeps the oils fresh for longer
Cedarwood and sweet orange oils
The scent, from essential oils

Beard Balm 2 oz / 57 g

Beeswax
The light hold that keeps stray hairs in place
Shea butter
Gives the balm its soft, easy-to-spread texture
Jojoba and argan oils
The same conditioning oils as the beard oil
Cedarwood and sweet orange oils
The matching scent, so the two don't clash
No synthetic fragranceNo siliconesNo parabensNo mineral oil

Contains argan and shea, which come from tree nuts. Patch-test on your inner arm first if you have sensitive skin. This is a fictional formula written for a portfolio demo, so a real brand would publish its own full ingredient list here.

Placeholder: customer reviews

Real reviews go here

Once real customers have used the kit, their reviews go in this space, with their permission. This sample doesn't show invented reviews, star ratings or sales numbers. Until real reviews come in, the guarantee below covers you.

FAQ

Fair questions

Short answers to the things people ask before they buy.

Does it work on a short or new beard?

Yes. New growth is often when the itch is worst, because the hairs are short and stiff. Start with 2 to 3 drops of oil and skip the balm until there's enough length to shape.

How long does one kit last?

Used every day, the oil lasts about 2 to 3 months and the balm about 3 months. A longer beard uses a bit more.

Will it make my beard look greasy?

Not if you stick to 3 to 5 drops. The oils are light and soak in within about a minute. If it looks shiny, you've used too much, so use less next time.

How strong is the scent?

You'll notice cedar and orange when you put it on. After a few hours it's faint, and only you or someone very close will notice.

What if I have sensitive skin?

Do a patch test on your inner arm 24 hours before first use. The kit contains argan and shea, which come from tree nuts, so check with your doctor if you have a nut allergy.

Will the shaver cut my beard off?

Only where you point it. It's a foil shaver, so it cuts close to the skin. Use it for the cheek line, the neckline and stubble days, not for taking length off. For length, you'd want a trimmer.

Can I use the shaver in the shower?

Yes. It works wet or dry, and you can rinse the head under the tap afterwards. Stand it on its base to dry.

What if I don't like it?

Email us within 30 days of delivery for a full refund on the kit, the shaver or the bundle, even if you've opened and used it. You don't need to send the kit back. For the shaver, we send you a prepaid return label.

Choose yours

Pick your Thornwick setup

Start with the kit, add the shaver for clean edges, or get both and save $9. Free US shipping and the 30-day guarantee on all three.

Thornwick Starter Kit: beard oil, balm and comb (concept render)Concept render
The essentials

Starter Kit

$39$52 bought separately
  • Beard Oil, 1 fl oz (cedar & orange)
  • Beard Balm, 2 oz, light hold
  • Pearwood comb
  • Quick-start card and gift box
Get the kit · $39
Thornwick Foil Shaver (concept render)Concept render
Clean edges

Foil Shaver

$49Sold on its own
  • T-shaped foil head, one button
  • Wet & dry, waterproof
  • USB-C quick charge, LED icons
  • Cap, cable and cleaning brush
Get the shaver · $49
Best value
Thornwick Starter Kit and Foil Shaver together (concept render)Concept render
Kit + Shaver

The Bundle

$79$88 bought separately
YOU SAVE $9 WITH THE BUNDLE
  • Everything in the Starter Kit
  • The Thornwick Foil Shaver
  • One box, one shipment
  • Free US shipping
Get the bundle · $79
30-day guarantee, even if openedFull refund on any of the three.
8 simple ingredientsSee the full list
Free US shippingShips in 1 to 2 business days, tracked.
30-day guaranteeEven if opened
Free US shippingTracked to your door
Secure checkoutEncrypted payment
Recyclable packagingKraft boxes, glass and tin